The Blue Zones Approach
Blue Zones employs a proven solution in collaboration with communities to help people live better and longer lives. The company’s work is based on research and principles developed by National Geographic Fellow and New York Times bestselling author Dan Buettner, who identified the cultures of the world – or blue zones – with the healthiest, longest-living populations.
The Blue Zones approach focuses on the single largest determinant of health: where people live. Instead of focusing on just individual behavior change, Blue Zones helps communities make permanent changes to systems and surroundings so it’s easier for residents to eat wisely, move naturally and connect more with others as they move throughout their day. By improving the Life Radius® – the area close to home where most Americans spend 90% of their lives – Blue Zones transformations have been able to move the needle dramatically in improving overall population health and well-being, raising employee and student productivity, and boosting economic vitality and development.
“We are excited to work with leaders and people in Allentown who are committed to building a community that supports healthy living,” says Blue Zones CEO Ben Leedle. “Allentown leaders are investing in well-being at the community level, which brings exponential returns as research shows improved well-being leads to healthier and happier residents, a more productive and higher-performing workforce for adults, and better student achievement for schools, colleges and universities.”